Apple and IBM’s newly announced partnership is greeted with different opinions. Nonetheless, it could provide a lot of benefit to the iPhone maker. This is because IBM would be selling iOS devices and providing solutions and systems that Apple is not very good at or has not done on its own.
The newly announced partnership of Apple with IBM has been greeted by several analysts and pundits as being not a big deal or even a reversal of their long-standing rivalry. But both are wrong. The two firms declared exclusive plans to work together to transform enterprise mobility via new class of applications. The language that both uses to describe the partnership indicate that it’s not just an attempt to sell a few companies extra thousand iPads, but they have big goals in mind.
This is not the first time that they partnered however. In 1982, IBM entered the new microcomputer industry that Apple has sparked with the Apple II. The iPhone maker initially sort of welcomed the business machine company to the computer world, as a much bigger competitor. Today, IBM has a portfolio of dozens of enterprise applications for iOS and in fact is one of the first App Store developers that embrace the platform in the year 2008 before the App Store and iPhone SDK was released.
The big news on this deal is the clearly emphasized exclusivity of the relationship. Moreover, it is also more on the future direction for New iOS Applications, cloud services and management tools. The international business machine already provides Android support roughly in par with the iPhone. Moreover, the Android tablet support is almost the same as that of the iPad. Additionally, it offers support for PlayBook, BlackBerry, Windows Phone, Windows RT and even Symbian. However, the new IBM applications would target iOS exclusively. This makes a lot of sense because the business machine firm would be selling and leasing iOS devices. Also it can now focus on developing native apps for a single platform hat is already being used in the enterprise without having to spend many resources testing and maintenance support for a huge array of OS versions and APIs and a staggering range of hardware.
In parallel with the iOS platform in the past seven years, IBM has shifted away from selling office apps but instead focus on providing managed cloud infrastructure, management services and consulting and big data analysis as well. The SmartCloud hosts public cloud services for clients and provides private services too. The big data and analytics capabilities of the industry would be used to create apps that could transform certain aspects of how employees and enterprise work using an iPad or an iPhone. As the iPhone maker noted, its new partner has established the world’s deepest portfolio in analytics and huge data consulting and technology expertise which is based on the experiences drawn from over 40,000 data and analytics client engagements.
The phone maker has its own iWork apps for small businesses and education users. Now, it is working with the business machine company to develop a new class of ‘made-for-business applications’ that target specific industry. Moreover, it will provide all the things that the giant phone make has not ever been very good at or shown much interest in doing, from selling support services and consultation, to developing and maintaining server infrastructure and custom apps for the clientele.
The newly announced partnership of Apple with IBM has been greeted by several analysts and pundits as being not a big deal or even a reversal of their long-standing rivalry. But both are wrong. The two firms declared exclusive plans to work together to transform enterprise mobility via new class of applications. The language that both uses to describe the partnership indicate that it’s not just an attempt to sell a few companies extra thousand iPads, but they have big goals in mind.
This is not the first time that they partnered however. In 1982, IBM entered the new microcomputer industry that Apple has sparked with the Apple II. The iPhone maker initially sort of welcomed the business machine company to the computer world, as a much bigger competitor. Today, IBM has a portfolio of dozens of enterprise applications for iOS and in fact is one of the first App Store developers that embrace the platform in the year 2008 before the App Store and iPhone SDK was released.
The big news on this deal is the clearly emphasized exclusivity of the relationship. Moreover, it is also more on the future direction for New iOS Applications, cloud services and management tools. The international business machine already provides Android support roughly in par with the iPhone. Moreover, the Android tablet support is almost the same as that of the iPad. Additionally, it offers support for PlayBook, BlackBerry, Windows Phone, Windows RT and even Symbian. However, the new IBM applications would target iOS exclusively. This makes a lot of sense because the business machine firm would be selling and leasing iOS devices. Also it can now focus on developing native apps for a single platform hat is already being used in the enterprise without having to spend many resources testing and maintenance support for a huge array of OS versions and APIs and a staggering range of hardware.
In parallel with the iOS platform in the past seven years, IBM has shifted away from selling office apps but instead focus on providing managed cloud infrastructure, management services and consulting and big data analysis as well. The SmartCloud hosts public cloud services for clients and provides private services too. The big data and analytics capabilities of the industry would be used to create apps that could transform certain aspects of how employees and enterprise work using an iPad or an iPhone. As the iPhone maker noted, its new partner has established the world’s deepest portfolio in analytics and huge data consulting and technology expertise which is based on the experiences drawn from over 40,000 data and analytics client engagements.
The phone maker has its own iWork apps for small businesses and education users. Now, it is working with the business machine company to develop a new class of ‘made-for-business applications’ that target specific industry. Moreover, it will provide all the things that the giant phone make has not ever been very good at or shown much interest in doing, from selling support services and consultation, to developing and maintaining server infrastructure and custom apps for the clientele.